SEO is a race. And in any race learning from your competitors makes you a better runner. Even when you’re running first it’s sometimes good to look back and check the runner-ups. And if you’re not the yellow jersey guy, you absolutely should examine the leaders: their gear, their training, their strategy. In SEO the most interesting thing about your competition are their links.
Whether you like it or not SEO is still pretty much about links. Good link profile can make up for almost any lack of optimized content and other onpage flaws. Love or hate, the best thing you can do about it is embrace the fact and run with it.
So let’s go through some tricks that will enable you to look deeper into your competition’s link profile granting you access to the restricted areas: their locker room, dirty laundry and even the briefing hall where they plan their link building strategies.

Let’s talk competitive link research


Finding out where your competitors’ links come from is not all that hard. You just go to Yahoo! or Google and type in link:www.your-competitor.com to get a list of inbound links to the site.
Yahoo’s much better in that respect as it tends to give more extensive and accurate data. The problem here is that there’s a limit of 1,000 links per website which is often not enough as the fattest link sources get left behind the limit fence. Here’re some tips to break through to the other side.

Note: If you’re lazy like me skip to the end of the article where I’ll share a tool that does it all much quicker.


Trick 1: Search for links to particular web pages of a competing site


Alongside with link:www.your-competitor.com search for link:www.your-competitor.com/products.html or link:www.your-competitor.com/services.html and so on.

Trick 2: Exclude internal links


You may examine the internal linking structure of your competition if you want to gain some insight on their navigation and marketing steps. But as we want to find more external links, let’s exclude the internal ones.
You can do this by adding -site:site.com operator to your search query. Type in

link:http://www.your-competitor.com -site:your-competitor.com or linkdomain:www.your-competitor.com -site:your-competitor.com“

and you’ll get a list of external backlinks only.
There’s a dropdown option in Yahoo! site explorer that does the same.


Trick 3: Exclude links coming from certain domains


The -site: modifier lets you exclude links coming from specific sites. So, whenever you see a large chunk of links coming from same domain add -site:thisdomain.com modifier to your query and the links from this site will get replaced with new ones.
You can add -site: multiple times in one query so that you have something like this:


Trick 4: Check links coming from certain TLDs


This is a little known trick. The site: modifier actually lets you get a list of links coming from domains with certain TLDs: .com, .org, .edu, .co.uk and so on. Just type in link:http://www.your-competitor.com site:.gov or linkdomain:www.your-competitor.com site:.gov and you’ll get a list of .gov sites linking to your rival.
Note: Do this in Yahoo! regular search, not site explorer


Trick 5: Exclude links coming from certain TLDs


This is an even lesser known trick. You can exclude certain tlds from the results with the -site:.tld modifier. Usually the biggest chunk of links comes from .com’s so add a -site.com modifier and you’ll get lots of new link data.

Trick 6: Use different combinations of the first 5 tricks


Try link:http://www.your-competitor.com/page.html
-site:your-competitor.com -site:.com
Or link:http://www.your-competitor.com site:.org -site:wikipedia.org
Give it a thought and I’m sure you’ll come up with lots of your own. Feel free to share your findings in the comments


Trick 7: Use the above 6 tricks in different search engines
Don’t limit your searches to Yahoo! and Google, go to AltaVista, Alexa, (Bing doesn’t give you link data, so forget about it) but then there’re Exalead, Excite and tons of regional search engines. Search them, remove the duplicates and you’ll have a goooooooooooooooogol of competitor’s links to study.

Note: Some search engines have a different set of operator so you’ll need to type domain: instead of link:.


Getting it all done fast
This sure seems like a lot of work and it is. Moreover, getting the links list is only the beginning and the easy part of competitive link research. Once you get the list you need to analyze each link, weed out poor quality sites and only leave the ones you can get a link from. Now THAT’s a lot of work.

I’m too lazy to do this all by hand, besides I value my time too much to waste it on such kind of work. That’s why I use SEO SpyGlass an advanced link analysis tool that employs all the tricks described in this article (plus some more advanced ones I don’t even know) to get up to 25,000 links per domain, which is much, much more than any other tool can get.

SEO SpyGlass also finds all the data I need to analyze the links:

> Google PR of the domain and linking page
> The URL and title of the linking page
> The anchor text and description
> Whether the link is still on the page (sometimes the link gets removed but search engines will think it’s there till they reindex the page).
> Whether the link is no-follow or dofollow
> How many other links are on the page
> How much link value the link passes
> And some other data like TLDs, domain age, country, etc.

If you want to do competitive link research seriously I’d strongly recommend trying SEO SpyGlass out. And of course you can always use my tricks whenever you want to run a quick background check on that new guy on your block.

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If you’re not familiar with how some people accomplish getting their web sites submitted to Google quickly, you are going to absolutely love this article.

I’ve bet you’ve heard from many people that it can take days, weeks, even months to get indexed by Google. If you have heard that, you’re now thinking, “OK Jamie, you must have had a really stressful day at work today and you’re now hallucinating that this is possible!”.

If I read this blog title a while ago, I’m sure I would be thinking the same thing as you! Ok, let’s move on to how to get indexed by Google within one hour.

The secret is quite simple. Almost every site in today’s Internet world uses the social network sharing buttons. On my blog, http://www.endyourif.com I include it on every article page. I also include it on the main listing pages underneath my article summary.

If you don’t already have one of these on your sites, get one now, just search “Share This” or “Add This” and you will find a ton of web sites that tell you to put a few lines of Javascript code on your web site and it does the rest.

Ok, so now you have this button added to your web site? Perfect, I would suggest going to a page on your web site that you think will be the most valuable to other users and submit it to a couple of those sites listed in the button.

I have personally found excellent success with both Digg and Reddit. I launched a web site about 1 or 2 months ago, submitted two links to Digg. I waited about an hour or so and searched Google with keywords that I felt I targeted well and lo and behold there it was, my page was found and indexed with Google. Not only was it found, it was in the top 10!

Don’t just stop here though. Submitting to the above sites will provide you with some quick traffic. It won’t last long if people don’t like your site. Plus, it won’t cause your other pages to be indexed either. It really is just a start.

The next step is to create an XML sitemap of your content. Once you’ve done this, create an account on the Google Webmaster Tools. You will need to add your domain and verify your site before continuing.
Once you’ve completed this, add your sitemap that you previously created. Within a few minutes (some times longer), Google will validate your sitemap and queue all of your links to be indexed.

This of course is not a guaranteed solution to be indexed any faster. But Google certainly seems to crawl your sitemap on a regular basis and check the links. It also checks how often your site is updated, the more frequently it is updated, the more frequently Google will crawl your content!

If it’s possible, you should try to perform some kind of daily updates to your site. Ideally if you allow users to comment, hopefully there will be several new comments per day and this will cause your data to be considered new.

Sumber

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As many of you may already be aware, search engine optimization can be divided into two distinct parts: on-site optimization and off-site optimization. Both are important in terms of achieving that much coveted top spot in Google that you have been yearning for your website.
This article however will be focusing on the off-site optimization part of the entire process and the different tools that you can utilize in this regard.

Quality Of Back Links

In most other circumstances it’s supposed to be the more the better, but in terms of SEO back linking you actually have to take better care of the quality of the back links that you receive more than the quantity that is coming your way. This is because Google actually gives more weight to the page rank of those sites which are linking back to you even though they may number fewer, as compared to those which are considered as weak back links coming from websites having low page ranks no matter how many they are.

Using Your Keyword As Anchor Text In The Back Links

Consistently emphasizing your keyword in your back links will drive home the point to Google and will make them understand what your site is all about. You must be careful however that the anchor texts would not look awkward in the overall flow of the article linking back to you otherwise Google will also notice this and may classify some of the links as spam as a result. It will also help if you vary your keyword a little bit every once in a while and not use the exact same keyword over and over again as this will not look natural and for which you may be penalized as well.

Be a Guest Blogger on Related Sites

This is one way for you to get noticed and will establish you as an authority on the subject of your blog. Best thing is that the site owners will usually allow you to leave credits and provide links at the bottom of your article so that readers may know how to contact you or find you. If the website where you are guest posting is well respected and has high traffic count then it would be so much better for your site as well.

Leave Comments On Relevant Blogs

Find blogs that are relevant to your site and participate and interact with the author or other readers by leaving comments to their blogs. This is another way to establish your knowledge on a subject matter which can create corresponding trickle effect of goodwill for your site.

Video-Link Baiting

This strategy can also be used for on-site optimization but it’s much more effective if you utilize it through YouTube. Users which might not have noticed you through other channels will be alerted of your site via attention-grabbing videos which you post on YouTube. Just be careful that you stick to ethical standards when you post your videos as bad taste will definitely create a backlash for you and your offered products or services. You don’t want to sacrifice content just for the sake of some short-term grab for attention which will easily wear off anyway and yet the bad taste associated with it will remain for a long time and could possibly rub off on the reputation of your site or product.

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There’s the fine art of writing catchy, reader intriguing headlines.  And then there’s the importance of SEO.  Combining the two effectively is a little trickier and can mean the difference between success and failure… well it’s maybe not that extreme but it does matter, and if you know what you’re doing you can get it right.

Step One – Keyword Research

Unless you are incredibly adept at SEO, it’s likely that you are targeting long-tail keywords for your website or blog.  Long-tail keywords are basically phrases which due to their length are easier to rank for in Google.  Ideally you need to include your keyword in your heading, whilst at the same time making your heading sound interesting.
For example, the keyword in the title of this blog post is ‘effective SEO’.  The Google keyword tool tells me it’s not a bad keyword to try and rank for – it has over 5,000 searches a month and medium competition – so now I just need to encourage you lovely readers to click on my post.  This is where I need to come up with a catchy title.  Here are a few of the pages that are on the first page of Google for my search term:

• 5 Secrets to Selecting Highly Effective SEO Keywords
• The Simplest, Most Effective SEO Move You Can Make
• 22 Effective SEO Tips

All of the above are catchy, and I’m sure that as a user I would click on a couple of them.  Want to know why?  Well aside from pleasing Google they also intrigue a reader.  Hence my title ‘How to Write Effective SEO Headlines’ would probably (at least I think it would) intrigue a reader too.

Step Two – Keyword Placement

Whilst not essential, it is a good idea to place your keyword at the start of your headline if possible.  I haven’t managed to do it with this post but it is thought to help an SEO strategy if you can.  A few examples of good keyword placement, that will still intrigue a reader include:

• Effective SEO – Five Tips That Won’t Cost You a Penny
• Effective SEO Strategies That Can be Implemented In Seconds
• Effective SEO Marketing – Are You Sure You’re Doing it Right?

Step Three – Take Your Time

An effective SEO headline won’t just appear out of thin air, and many will take a while to come up with.  In fact some SEO copywriters say that the headline of an article should take as long to come up with than the article itself takes to write; whilst this may be a bit extreme for an average blog post, it’s not a bad way of looking at things.  It’s a good idea to brainstorm a variety of headlines and then narrow your list down.  The one that keeps popping out at you, is likely to be the same headline that will intrigue your readers, so have faith and go with it.  Don’t be afraid to keep messing around with your headline until you have got it exactly as you want it.  There are also a variety of different punctuation marks that you could include to give your headline that little something more.
Above all, remember that you want your headline to be catchy for your readers, but full of SEO juice too.  The better your headline is, the more clicks to your webpage you will receive.  Good luck!

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Blogging is a way to share your local business content daily, weekly, or on whatever schedule you choose. With these tips, you’ll better understand what it is visitors expect when visiting your blog as well as some tips on what to do to increase lead generation. These tips are great for those who are starting out with creating a new local business blog page or for those who already have an existing one.

When focusing on the following, you’ll be doing wonders to help optimize your blog to maximize your lead generating efforts:

• Buttons
• Call-to-Action/Subscriptions
• Formatting
• Images
• Preview Option
• Quick Loading

Use share buttons.

With the way social media networking is growing, it’s important to have your blog connecting to any and all of those networks. There are two buttons to consider including to make this happen:

1. One’s for the social media sites you use to allow viewers to follow you blog.
2. The other is buttons that go on your blog so that viewers can share your blog on their social media networks.

With share buttons, it’s important to not have too many. Customers may choose to ignore the buttons altogether if overwhelmed by too many options of where they should choose to share your blog. Only include share buttons for social media networks that you use frequently.

Include call-to-actions.

If wanting to better your lead generation for your blog, then including a call-to-action in each post you publish is very wise. If you choose to do so, make sure to test them to make sure the call-to-action operates properly. You’ll appear unprofessional and possibly lose leads if they don’t. You also need to make sure your call-to-action is easily understandable so visitors will know what to do to subscribe to whatever it is you’re offering to gain access to information

Formatting is important.

The main thing you should focus on when formatting your blog is the headline. It’s what traffic should see when visiting your local business blogging site. Visitors should be wowed by it and be able to easily understand what the blog is for; in this case, your local business.

Images are a must.

I can’t inform people enough about how vital images are when it comes to websites, even blogging sites. They are what people tend to notice immediately and are also what people remember. With the images, you need to make sure they are used appropriately throughout your blog, and they shouldn’t be random. They need to relate to the topics within a specific blog, as well as your local business blog sight itself.

Make your blog easy to search on and view.

Your local business blog site is, after all, where you publish content about your business. With that being said, people don’t like scanning through every post that’s been published to find what they’re looking for or one’s that interesting to them. You should create a digital table of contents that includes a brief preview of recent posts published on your blog that’s easy to locate.

Site speed is a necessity.

If you’re looking to have a low bounce rate, then you should make sure that your blog page loads quickly. Those who visit your site expect to view the content they’re searching for immediately. If your page loads slowly, then visitors will more than likely leave and not return.

Use these tips to create a lead generating local business blog in no time.

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Is death funny? Is it appropriate to make light of another person’s demise, or to use the topic for your own purposes? So long as it’s about a kooky-ass dictator in a land far away, the answer is “Hell yes!” Kim Jong-Il is link bait incarnate… or reincarnated, as the case may be.

Most often, the pursuit of links through original content is about providing readers with real value and hoping you gradually grow your readership within your target audience. Your content is the means by which you demonstrate your ability as a thought leader, an expert, an analyst, or perhaps just a helpful person. Most articles that talk about how to “go viral” actually provide advice on how to create good content that people want to read. You should do that all the time.

This article is not about good content. This is about jumping on the trend– the meme– and appealing to the basic emotions of curiosity, self-righteousness, schadenfreude, indignation, or whatever else stirs the pot.
Go ahead and pronounce yourself above it, if you like. Maybe you don’t want to be associated with tasteless foolishness. I’m not suggesting you write a piece lambasting ol’ KJ to post on your site’s homepage, or blog, or your brand’s youtube account. You could stick with kittens.

No, seriously, you don’t even need to be the author, nor do you need to publish on your own site. Grab a writer online, or use a pseudonym for all I care. The point about link bait content is that if it catches people’s attention, it leaves a trail of link juice back to wherever you point it.

Few readers will ever care who wrote it, much less follow the link back to your site. Google, however, will notice exactly how many times your piece was shared (even on social media), and that’s what matters when it comes to link bait.

In the pre-Panda era, link bait came to mean sites that gamed the algorithm to capture traffic based on keywords that were often completely unrelated to the content of the site. They just hoped to sell things by exposing themselves to enough eyeballs, user experience be damned. You can’t really do that anymore, and most businesses and serious bloggers have no use for such schenanigans anyway.

Link bait is now about real, original and/or smartly curated content going “viral.” Whether it’s closely related to the subject matter of your business is beside the point. In fact, whatever you focus on all day is probably a wee bit too dry (or, uh, cold and damp?) to catch fire on the interwebz. Visceral reactions are the ones we share. Intellectual ones, not nearly as much.

Let’s suppose you can afford some edgy, topical humor in your content ecosystem (and the vast majority of bloggers and many online brands certainly can) there are a lot of ways to approach it — none of them guaranteed. Creating things that grab a lot of “endorsements” as links certainly requires an artful approach to the content. That being said, I strongly believe there really is a method you can use to greatly improve your chances.

Think of it as a venn diagram; the more traits you capture, the more likely you are to create something people react to, get a kick out of AND want to share. No single trait is required, but the more the better.
I’ll use the Dear Leader to illustrate.

Be Timely: Kim Jong-Il was reported dead on a Sunday. I’m writing this fewer than 24 hours later. If your topic is news-related, you’d best jump on it. Social media is faster than cable news, which is faster than network news. Wait too long and topical content is too late.

Be Trending: Not “trendy.” Trendy is probably “over.” Trendy happens after it’s caught fire for a while. News sites, blogs and the twittersphere are… a-twitter… with Kim Jong-Il right now. Ride the wave. People want to be in on it. No use in writing about breaking news that no one cares to talk about. Curate good stuff as a way to jump into the conversation, like this list of the best Kim Jong-Il parodies. You don’t need much writing talent to curate well.

Be Titillating: You want people to ask “What is THIS about?” Think long and hard about your headline. Be provocative, controversial, a little bit bad or otherwise unabashedly indulgent. You have permission to push the boundaries of good taste. Have a theory about the deceased despot’s sex life? His hopes and dreams? His fashion sense? His reflections on a life well- despicably-lived? Why he’s so misunderstood? Why the world is doomed without him? The dude was crazy – you could just about report facts and they’d be rather curious.

Be Funny: This might be the hardest part. If you’ve done a good job finding a titillating topic, the funny angle should follow. Funny isn’t necessary, but it sure helps. This Kim Jong-Il dating profile has been viewed over 100,000 times in the past two years (that’s a lot of volume for most videos, to be sure), probably because it’s titillating, but it’s not terribly funny. It ain’t no Honey Badger with 27,000,000 views , even though it took more creativity and effort to create the video from scratch. Think you need a video to be funny? Cracked.com doesn’t think so.

Be Familiar: I’m from Pittsburgh and for whatever reason, anything said in a Pittsburgh accent is good stuff to share. Sometimes it’s hilarious just because “it’s so true,” other times it’s nostalgic, and still other times, it gives us cover to say the rude, bigoted thoughts we don’t dare spout in polite company. We share familiar things with people we know, stereotypes included. You think the stereotype in the honey badger video isn’t part of what makes it so funny? The actor’s accent in the Kim Jong-Il parody is funny for that same reason. Both politically incorrect, for sure. It’s like joking with your best friend in private, but you do have to find the line– no one will share hateful content.

Be Succinct: If your idea has to be explained, few are going to get it, and no one is going to say, “Hey, look at this!” even if they do get it. Memes are ideas that we ALL get. They travel from person to person with ease. Sometimes, rockstar viral content BECOMES the meme. Most often, it just uses them. Kim Jong-Il is a meme inside of many others: dictator, ankle biter, fashion fail, eccentric weirdo, brutal psychopath. It all goes without saying.

Be Loved or Hated: Link bait doesn’t do it’s job if people don’t “talk” about it by sharing. The stronger our reaction to something, the more likely we need to experience that with others. Don’t be afraid. Go all-in with your crazy take on a subject. Play the devil’s advocate. Produce a satire or a total goof. Slight bemusement won’t get you far. Blasphemy will. You can go off on His Dear Deadness– people love to read about universally hated characters. How handy.

Be Epic: Work hard at it. Make you stuff worth it. Do some research. Make it a production. Good link bait must be a lot better than average, by definition. If you’re guest-posting the piece it will certainly need to be of high value to make it onto a quality site. Of course it’s hard for most of us to create epic shit on a regular basis, with limited time, talent or resources, especially when blogging and other content objectives are just a portion of our daily demands. Dedicating yourself to a great piece every now and then may be worth five, 10, 50 or even 100 regular ho-hum posts. So give it a shot! Kim Jong-Il will only die once, after all.

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Anchor text is a perfect example of a seemingly minor detail that actually has a significant impact on a website’s page rank. Understanding some basic principles about anchor text will help you improve the content of your site and enhance its SEO aspects.

What is anchor text?

Anchor text refers to the visible characters and words that hyperlink display when linking to another document or location on the web. For example, if you are linking to an interesting article, your anchor text could be anything from “click here” to the article’s actual title. The hyperlink’s formatting will be different from the surrounding text, either underlined or bolded, and generally a different color than the non-hyperlinked words around it.

How do you decide which words to use as anchor text?

The truth is, most of us intuitively know the best phrases to hyperlink and realize the more specific the anchor text is, the better for our readers and for the linked page. Using generic terms and phrases such as “click here” and “read more” will do the trick, but they are also boring, disrupt the flow of your writing, and tell search engines absolutely nothing about this link you felt was worth mentioning. It is far more effective for your anchor text to include keywords that you would expect to point the way to this linked page if you were searching for it through a search engine.

The first link is the most important link.

Something you should keep in mind is that Google only indexes the anchor text for a specific URL the first time it appears on a page. That means you need to make that initial anchor text count. Titles, domain names, and critical, topical keywords are your best bets for effective anchor text.

The URL behind the anchor text is just as important as the words themselves.

When you are linking to other pages (or asking someone to link to yours), make sure the URL is correct and specific. While a link that leads to your homepage is fine and dandy, it will not ultimately yield the results you want. The best URL will be a permalink that leads to a specific page on a website. Also, links with typos or broken links will undermine exactly what you are trying to do. If you are disseminating information, you will frustrate your audience, and they will not be able to go where you are supposedly sending them. Similarly, if people are linking to you, you do not want them to land on a 404-error page.

Your anchor text can, and should, vary.

When it comes to your own links, you should make sure your anchor text is not uniform across the board. Using synonyms and adjusting syntax can yield excellent anchor text that distinguishes itself from your other links. Other small but effective adjustments to anchor text include switching from singular to plural, alternating between verbs and nouns, or changing word stems.

Internal links need anchor text, too.

When we talk about linking, the emphasis tends to be on outbound links that bring someone to an entirely different website, but there is also internal linking within your own site. Put as much thought into those as you would to external links. There is nothing wrong with helping your readers navigate your site and helping yourself when it comes to better SEO results. That said, linking should be done smartly and sparingly, which brings us to . . .

Less is more.

We have all been on a page that has links up the wazoo, and it is not a pleasant experience. When barraged with links, we make assumptions about the content and the website. It seems commercial, unreliable, and too busy. We feel we have been tricked into landing on some link farm with little to no value, and usually that is the case. Sometimes, however, someone is just overzealous when it comes to linking. Make sure your links, both internal and external, serve a purpose. If people click on your anchor text, you want them to feel like you did them a favor, not duped them or wasted their time.

Write your post first and select the anchor text later.

The best content and link building evolves naturally. When you begin to compose an article or blog post, forget about optimization and just write. Once your article is written, you can revise it with SEO in mind. It will be much easier to decide upon your anchor text and optimize your content in sensible ways, if they are finishing touches and not the primary goal.

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Whether you are concerned about creating an SEO friendly website or just want a well-designed and professional site representing you, you need to devote time and energy to seemingly small details, such as page titles. Page titles appear in a number of critical places: at the top of the browser when the window is active, in tab labels, which is particularly helpful when someone has multiple tabs open, as the default text when someone bookmarks a page, and, most importantly, in search engine results. Page titles help search engines index your pages and allow people to find you. All of this may seem obvious, and the best page titles may seem like common sense, but keeping the following things in mind will help you reap the most benefit from this critical piece of the SEO puzzle.

• While there is no set number of characters your title can have, Google only displays up to 70 title characters. The ideal is approximately 65 characters, give or take a few. Too short, you run the risk of not providing enough information to humans and search engines alike. Too long, and your title will become cumbersome and only partially displayed.
• Avoid generic words. It is amazing how many page titles lurking around the internet are actually “Untitled.” “Home,” “Welcome,” and “About,” are similarly useless. You want your page titles to be specific, unique, and informative. Keep in mind that generic words can be appropriate if surrounded by other uncommon, descriptive words.
• Find the balance between careful consideration and overthinking. The main elements of your page title should be obvious. If you are writing articles or blog posts, chances are high that your article’s title will also be your page title or something very close to it. Similarly, if your page relates to one product or service from a host of offerings, that product or service should be in your page title. While you want your titles to be dynamic, you do not want them to be abstract or obscure. Never forget that the primary purpose of a title is to describe what is on the page in a way that will make sense to search engines and people alike.
• Use keywords appropriately. You do not need to be an SEO professional to understand that keywords are how people find you online. Your page title should include at least one primary keyword that would correlate with the online search that would hopefully lead people to this particular page. It is not uncommon to use a secondary keyword in a page title, as well, and if it flows nicely, by all means, feel free to do this. You should not, however, stuff your titles with keywords, anymore than you would crowd your content with redundant or excessive terms. It will dilute the impact of your writing, and will drive your rank down for using black hat SEO practices.

• Use the most significant words first. While there is nothing wrong with common articles like “the” and “a,” and words like “how” or  “why,” it is best to lead with your most important words. Not only do search engines pay more attention to the first few words, but people scanning through a list of titles do, too.
• There is no hard and fast rule about whether you should include your company or brand name, of if you do, whether it should be in every page title or only a few. If you think people will be searching for you by a particular name, you should include it, but you should also use words that remind people exactly what your company does and indicate what specifically is on the page. For example, if you own a restaurant, it would be smart to include your restaurant’s name, the cuisine you cook, your geographical location, and a description of that page’s contents, such as “dinner menu” or “directions,” but not necessarily in that order. That may sound like a lot of information to condense into 70 characters, but “Vegan Lunch Menu | Veganation Restaurant, Santa Monica, CA” is exactly 58 characters including spaces and punctuation. Before anyone becomes too excited, I should mention that currently there is not a vegan restaurant by the name of Veganation in Santa Monica, CA.

• Do not use duplicate titles. Each page of your website should have unique content, and each title should be specific to that content. Duplicate content will hurt your search ranking, even more so with Google’s Panda update, and makes it difficult to navigate your website.

Page titles are a reflection of your website’s content. You should approach your 70 characters or less with the same consideration and creativity you devote to your content. As with all things SEO, a little extra time and attention even to seemingly small details will pay off in the long run.

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Apa yang dimaksud dengan blog do follow? blog do follow adalah blog yang apabila kita memberikan komentar, otomatis blog tersebut akan menjadi backlink kita

Kita telah mengetahui seberapa penting backlink guna meningkatkan Page Rank, semakin banyak backlink yang kita miliki maka akan semakin banyak pula pengunjung blog kita

Nah, sebenarnya bagaimana kok bisa, dengan hanya meninggalkan komentar yang sesuai dengan isi posting kita akan akan mendapatkan backlink.

Hal tersebut karena, pada waktu kita akan menulis komentar tentu saja kita meninggalkan identitas nama kita, dan tentunya alamat URL blog kita, dengan demikian nama kita akan menjadi link menuju URL blog yang kita isikan tadi. Tentu saja yang dimaksud disini adalah apabila kita memberikan komentar pada blog yang do follow, bukan yang no follow.

Pada saat spider search engine berkunjung pada blog do follow yang telah kita beri komentar tadi, spider search engine akan turut mengindex link yang tertaut pada nama pemberi komentar, terjawab sudah mengapa kita akan mendapat lebih banyak pengunjung dengan meninggalkan komentar pada blog blog yang do follow.

Bagaimana kita bisa mengetahui blog seseorang do follow atau no follow

• >> cara yang paling gampang adalah dengan melihat di blog tersebut apakah terpampang tulisan U COMMENT I FOLLOW, atau yang pada intinya akan dapat backlink apabila kita meninggalkan komentar
• >> apabila menggunakan browser mozilla firefox, gunakan add ons NoDoFollow, atau buka alamat ini  https://addons.mozilla.org/en-US/firefox/addon/5687

Setelah add ons terinstal, buka blog yang akan di tes, lihat pada bagian komentar, klik kanan salah satu pemberi komentar–> pilih NoDoFollow seperti gambar ini ni

apabila nama nama pemberi komentar berwarna biru, berarti blog tersebut menganut faham do follow, tapi apabila berwarna merah berarti blog tersebut no follow

Contoh tampilan untuk blog yang no follow

 

Contoh tampilan untuk blog yang do follow

 

Dengan demikian kita sudah dapat mengetahui mana blog yang do follow dan mana yang no follow.

Sumber: dinooblog.blogspot.com

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Membuat Artikel SEO – Setiap hari para blogger membuat artikel seo dengan harapan mendapatkan nilai yang lebih tinggi dimata search engine, ada istilah yang menyatakan bahwa “Content is the King” atau konten adalah raja, sehingga membuat artikel seo menjadi tumpuan harapan agar website kita menjadi seorang “King” atau raja dari blog lain. Tapi apalah artinya jika ternyata posisi SERP pada konten yang telah anda tulis masih pada posisi buncit atau di posisi terbawah, apa yang salah dari artikel kita? maka dari itu membuat artikel seo merupakan syarat mutlak untuk dapat lebih lama berkecimpung di dunia blog.
Mungkin bagi anda yang banyak uang atau tidak ingin membuang-buang waktu untuk belajar membuat artikel seo, anda dapat menggunakan jasa membuat artikel seo mereka dapat membuat artikel seo sehingga kita tidak usah besusah payah, dan menguras keringat hanya untuk membuat artikel seo di blog kita, atau belajar membuat artikel seo sendiri. Tapi apakah kita akan terus menggunakan jasa membuat artikel seo? Seandainya kita bisa membuat artikel sendiri tentu itu akan memudahkan kita untuk berpeluang besar di dunia blog, dan tanpa harus membuang-buang uang kita hanya untuk membuat artikel seo.

Karena itu semua kali dunia belajar belajar blog membuat artikel yang akan membuat anda para blogger dapat membuat artikel seo anda sendiri sehingga blog anda dapat menjadi “King” di mata search engine. Berikut ini adalah trik membuat artikel seo :

1. Judul meta <title> : Buatlah judul artikel yang unik dan yang kira-kira semua orang mencarinya, dan hendaknya semua halaman dan artikel blog mempunyai judul yang berbeda.
2. Deskripsi meta : Tulis ulang target keyword pada meta deskripsi untuk memberikan penekanan atas keyword yang anda targetkan dan berikan deskripsi yang berbeda pada setiap halaman website anda.<meta name=”description” content=”ini harus unik dan berbeda setiap halamannya” />
3. Heading H1, H2,H3 : Tulis target keyword atau kata kunci yang ingin anda seo kan di search engine pada tag H1, H2, H3 untuk memberi penekanan pada kata kunci yang anda targetkan.
4. Konten Artikel, <b>, <i>,<u> : Di dalam konten atau artikel yang ingin anda seo kan, anda harus memberikan bold / menebalkan, memberikan underline / garis bawah dan memberikan italic. contoh : Membuat artikel seo ,Membuat artikel seo, Membuat artikel seo. Contoh lain berada pada artikel-artikel dunia belajar blog sebelumnya, termasuk artikel ini, dan biasanya dunia belajar blog membuat artikel seo dengan menggunakan bold.
5. Tulis Keyword pada awal, tengah, dan akhir artikel : Target keyword anda hendaknya ditulis berada pada posisi yang paling awal artikel untuk mendapatkan penekanan lebih, untuk mendapatkan penekanan lebih baik, anda dapat memberikan target keyword beberapa pada tengah, akhir artikel.
6. Keyword density 3% : Keyword density pada halaman anda minimal 3%, coba hitung keyword density website anda menggunakan tools ini http://www.seochat.com/seo-tools/keyword-density/
7. Jumlah karakter pada Judul : Maksimal karakter yang dibaca search enginegoogle adalah 60 karakter jika anda membuat judul lebih pendek, maka anda telah mensia-siakan sisa peluang optimasi untuk keyword lainnya
8. Jumlah karakter pada  Deskripsi : Jangan membuat deskripsi yang terlalu panjang karena yang dibaca google maksimal hanya 160 karakter
9. Deskripsi hanya berisi keyword : Deskripsi adalah penjelasan lebih mendalam dari judul jadi hindari menulis diskripsi dengan keyword saja, karena jika hanya keyword saja akan rawan di banned google.
10. Terlalu banyak gambar/ iklan : Terlalu banyak gambar atau iklan yang anda pasang bisa mengaburkan isi konten anda

Segitu dulu informasi tentang membuat artikel seo sendiri. Demikian artikel tentangmembuat artikel seo jika ada saran, atau kritik tentang artikel membuat artikel seo ini silahkan berkomentar di bawah.

Selamat Mencoba!!

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SEO atau yang lebih akrab disebut search engine optimization adalah sebuah teknik pemasaran dalam bisnis internet yang bertujuan untuk mendatangkan pengunjung secara tertarget melalui mesin pencari seperti Google, Yahoo, Altavista, dll.

Dengan melakukan serangkaian optimasi tersebut diharapkan suatu website bisa menduduki posisi terbaik di hasil pencarian. Adapun posisi terbaik adalah posisi yang sering dikunjungi orang dalam suatu keyword.
Biasanya posisi yang sering dikunjungi orang itu antara halaman 1 sampai 3. Jika sampai halaman tersebut pengunjung belum mendapat informasi yang didapatkannya, maka ia akan beralih menggunakan keyword lain.

Untuk itulah bisa berada di posisi tersebut merupakan suatu keharusan jika menggunakan teknik SEO ini. Terlebih bisa berada di TOP 10 apalagi sampai peringkat 1, pastinya akan banyak kunjungan yang akan didapat.

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Seperti disebutkan sebelumnya pada pengertian apa itu SEO, bahwa teknik SEO itu untuk mendatangkan pengunjung yang tertarget. Dengan kedatangan pengunjung yang tertarget, otomatis rasio iklan kita dalam mendatangkan penjualan jauh lebih besar.

Kenapa disebut tertarget ?
Karena memang pengunjung sendiri yang menginginkan website kita dengan kata kunci yang diketikkannya. Walaupun tidak semua kunjungan berbuah penjualan, tapi jelas rasio lebih tinggi karena memang mereka membutuhkan informasi kita.



Di internet sendiri ada banyak sekali teknik pemasaran, mulai dari pasang iklan, forum marketing, sampai yang terkahir-terakhir ini banyak digandrungi yakni social media marketing.
Sayang dari sekian banyak teknik marketing tersebut tidak seperti SEO. Dengan SEO selain iklan lebih tertarget, yang tak kalah menarik adalah hasilnya yang untuk jangka panjang.

Artinya apa ?

Sekali web berada di posisi terbaik serach engine, biasanya akan lama di sana, terlebih jika saingannya sedikit. Dan ini bisa menjadi semacam passive income karena tanpa promosi sekalipun, kita akan mendapat kunjungan gratis yang ujung-ujungnya juga berpihak pada penjualan. Tidak hanya itu saja, Anda akan dikejutkan dengan keyword-keyword tak terduga dari optimasi keyword utama Anda

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Melanjutkan postingan sebelumnya mengenai tips SEO on page, kali ini kita akan membahas kegiatan optimasi selanjutnya, yakni Tips SEO off page.
Setelah menyelesaikan kegiatan sebelumnya agar web kita dianggap oleh search engine benar-benar berkualitas untuk ditampilkan di hasil pencarian pada suatu kata kunci, langkah yang harus dilakukan selanjutnya adalah mengoptimasi halaman luar web itu sendiri, yakni SEO off page.

Kegiatan inilah yang digadang-gadang memiliki andil besar dalam menaikkan posisi suatu web di SERP (search engine result page). Jadi tidak cukup hanya berkualitas di sisi internal saja, tapi yang bagian external juga harus ikut berkualitas.



Agar SEO off page kita dinilai berkualitas oleh search engine, maka web kita harus berada di web-web yang sebelumnya telah dianggap berkualitas oleh search engine, yakni dengan mendapatkan link dari mereka. Kegiatan inilah dalam SEO off page disebut menanam backlink atau link building.
Caranya bisa dengan memberikan komentar di web atau blog-blog populer tersebut. Tidak hanya itu, agar search engine menganggap backlink yang kita bangun berkualitas, maka dalam menanam backlink seharusnya menanam di web yang kontennya relevan dengan web kita.

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Pada dasarnya hanya ada dua langkah umum yang harus dilakukan untuk melakukan optimasi search engine, yakni mengoptimalkan halaman dalam suatu website atau SEO on page dan satunya lagi mengoptimalkan halaman luar web itu sendiri yang dikenal dengan istilah SEO off page.
Pada postingan ini akan dibahas sedikit mengenai tips SEO on page terlebih dahulu. SEO on page berarti adalah mengoptimalkan halaman dalam suatu website.

Beberapa hal yang harus Anda lakukan dalam kegiatan optimasi on page ini adalah dengan meletakkan keyword-keyword bidikan Anda pada kaedah-kaedah yang telah umum ditetapkan. Misalkan saja meletakkan keyword di title, di H1-H6, menebalkan dan memiringkan huruf dalam konten dan sebagainya.
Dalam meletakkan keyword-keyword tersebut, hendaknya Anda mengkombinasikan dengan kalimat lain agar pengunjung lebih tahu secara spesifik apa yang Anda informasikan.
Seperti misalnya di headline ini sendiri, yakni memberikan informasi tentang tips SEO, dengan menambahkan on page, berarti pengunjung sudah tahu bahwa web atau postingan yang akan dicarinya memberikan informasi mengenai tips seo on page dan bukan yang lain.
Dengan begini pengunjung yang Anda datangkan akan lebih tertarget karena mengetahui secara lebih spesifik terutama dengan kombinasi huruf yang Anda hubungkan dengan kata kunci.
Anda sebagai pembuat informasi seharusnya juga memberikan konten yang relevan dengan headline. Hal ini untuk menghindari kekecewaan pengunjung yang bisa saja berbuntut mereka kapok mengunjungi web Anda lagi disebabkan kontennya tidak sesuai dengan headline.

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Beberapa orang masih sering menggunakan teknik SEO jadul (jaman dahulu) di era sekarang ini. Dalam hal ini adalah mensubmit situs mereka ke search engine.
Memang sah-sah saja sebenarnya teknik SEO ini digunakan, tapi alangkah baiknya jika Anda meninggalkannya. Mari kita gunakan logika sederhana berikut ini.
Coba banyangkan, tatkala Anda mensubmit link Anda ke beberapa search engine, itu berarti Anda bersedia meminta search engine menambahkan website Anda di databasenya. Di saat bersamaan, kebanyakan orang yang menggunakan teknik SEO jadul ini tidak sabar agar webnya terindex, maka dilakukanlah backlink.



Pastinya web Anda tidak serta muncul (terindex) begitu saja begitu Anda daftarkan, ada tenggang waktu yang harus Anda tunggu untuk memastikan bahwa web Anda benar-benar terindex.
Di sinilah kejanggalan itu mulai ada, tatkala robot search engine akan memasukkan website Anda ke databasenya, mereka curiga, mengapa website yang baru dibuat telah memiliki link dimana-mana, ini sebagai akibat dari tindakan sebelumnya yakni menanam backlink di saat robot search engine belum mengenali website.

Search engine menganggap website Anda melakukan kecurangan, bisa jadi mereka menggap SPAM dan tentunya akan dinilai rendah di mata mereka.
Sebagai akibat dari proses itu adalah bisa jadi proses index berlangsung lebih lama atau bisa juga mereka akan mengkarantina website Anda untuk beberapa sekian waktu (shandbox) atau hal-hal lain yang berdampak buruk bagi web Anda.

Jadi solusi terbaik tips seo kali ini adalah melakukannya secara natural, yakni tidak mendaftarkan web Anda ke search engine melainkan cukup dengan menananm link ke web lain itupun tidak boleh dilakukan secara berlebihan untuk menghindari shandbox.
Dengan begini search engine akan “merasa malu” sendiri bahwa di databasenya dirasa ada yang kurang, yakni tidak adanya web Anda. Padahal web Anda sendiri telah populer dikalangan web lain, yakni melalui backlink yang Anda tanam secara natural.

Melihat web Anda telah populer, mereka segera cepat-cepat memasukkan web Anda di databasenya untuk kemudian diperhitungkan apalah layak mendapat posisi terbaik di hasil pencarian suatu keyword.  Pada tahap ini juga tergantung teknik optimasi yang Anda lakukan kedepannya.

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Tips seo kali ini membahas bagaimana supaya website kita berada di posisi yang stabil di search engine. Karena tidak sedikit dari web-web para SEOERS yang ketika webnya sudah berada di posisi yang didambakan tapi ternyata itu hanya bersifat sementara dan tahu-tahu sudah terpental ke halaman yang sangat jauh sekali.

Apakah Anda juga sering mengalami hal ini ?
Hayo jujur, kalau iya itu berarti ada beberapa hal yang mungkin terlewatkan oleh Anda. Di tips seo ini saya tidak membahas panjang lebar, sebab jika tidak ada halangan akan saya buatkan panduan yang lebih lengkap.
Beberapa hal yang harus Anda perhatikan diantaranya adalah usia website. Website yang baru berumur jagung biasanya rentan terdepak, tapi ini biasanya hanya bersifat sementara saja. Ini biasanya sengaja dilakukan Google untuk mengetes website Anda.

Selain itu, teknik SEO off page yang Anda lakukan haruslah dilakukan senatural mungkin. Seperti misalnya ketika Anda menanam backlink, tanamlah secara pelan-pelan. Dalam artian jangan melakukan backlink dalam banyak jumlah sekaligus dalam satu waktu, apalagi web Anda baru lahir, tentu saja melihat hal ini Google curiga dan akan membuatnya marah yang menyebabkan web Anda di penalti di posisi yang jauh dari sebelumnya.

Bagaimana tidak, web yang baru berumur jagung sudah mempunyai backlink puluhan atau bahkan sudah mencapai ratusan, apalagi robot Google belum sampai mendatangi web Anda. Maka sudah pasti mereka curiga dan ganjaran penalti adalah hukumannya.

Demikian dalam memilih layanan web hosting, pilihlah layanan hosting yang mempunyai server stabil dan mempunyai uptime 99,9% seperti di Hosting Murah TOP. Hal ini agar tidak membuat kecewa search engine, dimana waktu spider Google datang web Anda tidak dalam keadaan downtime.

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Mobil Keluarga Ideal Terbaik Indonesia – Merupakan sebuah kata kunci yang menjadi terget bidikan dan perebutkan seluruh insan pecinta SEO kali ini yang diadakan oleh PT. Toyota. Sebuah perhelatan kontes SEO sekaligus penghargaan khususnya terhadap dunia SEO Indonesia, tepatnya dengan tajuk Toyota SEO Awards 2010.

Toyota memang bisa dikatakan salah satu mobil keluarga ideal terbaik Indonesia untuk pilihan Anda yang menginginkan kenyamanan dalam berkendara bersama keluarga tersayang. Selain banyak pilihan, brand Toyota telah berkibar lama di pasar lokal sehingga mengenai kualitas sudah tidak perlu dipertanyakan.


Dalam kontes SEO kali ini nampaknya PT. Toyota memberikan perhatian tersendiri bagi dunia SEO Indonesia, apalagi sebelumnya tidak sedikit dari berbagai pihak yang telah menyelenggarakan kontes ini terlebih dahulu, mulai dari personal sampai corporate. Hadiahnya pun tidak main-main, dari yang jutaan hingga puluhan juta.

Ini menunjukkan dunia SEO Indonesia berkembang begitu pesat dan Toyota sebagai brand besar dalam Industri mobil Indonesia tak salah menaruh perhatian pada SEO Indonesia ini. Dan dengan membidik keyword “Mobil Keluarga Ideal Terbaik Indonesia” seolah semakin mengukuhkan positioning mereka di dunia internet bahwa Toyota memang mobil ideal untuk keluarga Indonesia. Apalagi sebelum-sebelumnya mereka banyak menyuarakan tagline yang hampir setara.

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Anda sering dibuat kecewa oleh hasil SEO Anda ?

Mudah-mudahan saja tidak, tapi jika memang iya, tentu ada hal yang tidak Anda inginkan bisa terjadi.
Entah karena web Anda masih sepi kunjungan, riset kata kunci yang salah, atau apapun itu. Tapi satu yang perlu saya garis bawahi adalah, jika Anda memang sungguh-sungguh dalam SEO, maka hendaknya Anda memasarkan produk bagus yang berkualitas tinggi dan satu lagi UNIK dan sangat dibutuhkan dipasaran.

Tanpa produk yang bagus dan berkualitas tinggi, tentu akan menjadi sia-sia orang yang telah susah payah Anda datangkan dari search engine, pembeli hanya membeli jika produk yang dicarinya benar-benar sesuai kriterianya.


Nah, berbicara mengenai produk bagus berkualitas tinggi dan UNIK, maka produk Foredi bisa dikedepankan. Foredi sendiri merupakan produk obat kuat lelaki yang aman dan legal dan direkomendasikan langsung oleh dr. Boyke. Saat ini Foredi merupakan produk yang sangat banyak diburu dipasaran karena memang lain dari yang lain.

Kalau Anda pecinta SEO, maka memasarkan produk seperti ini layak dan sangat bagus dipasarkan karena kualitas dan keunikannya, belum lagi untuk soal branding ada dr. Boyke yang membuat produk ini berbeda dari produk obat kuat dipasaran yang kadang tidak jelas asal usul bahkan keamanannya.

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